Faculty Directory
Marketing
Belk, Russell W.
470 Bu C
Phone: 581-7401
Email: mktrwb@business.utah.edu
General Research Interest: Consumer behavior, particularly
deep meaning in possessions, materialism, gift-giving, cultural
assimilation as expressed through possessions.
Student Participation: Assisting in conducting and
analyzing depth interviews with consumers.
Background Needed: Some behavioral science.
Outside Majors: Anthrolopology, Sociology, Communication,
FCS, Recreations & Leisure.
Key Words: Consumption research, consumer behavior,
materialism, gift giving.
Student generated projects may be considered.
Arul
Mishra
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BUC
Phone:587-8310
E-Mail: arul.mishra@business.utah.edu
General Research Interest: Consumer
Judgment and Decision making, Behavioral Economics, Affective and Cognitive
components of Consumer Decisions, Influence of promotional offers, and Consumer
perception of Monetary instruments
Student Participation:Assisting in literature review,
planning questionnaires, administering surveys and experiments, and data
analysis
Background Needed: Elementary knowledge of Economics, Psychology, or Marketing
Outside Majors: Economics, Psychology,
Communications, Family and Consumer Studies
Key Words: Consumer decisions, Market promotions, Monetary instruments, Behavioral
Economics
Student generated projects may be considered.
Scammon, Debra
101B KDGB
Phone: 581-4754
E-mail: mktdls@business.utah.edu
General Research Interest: Consumer decision making,
health care marketing, quality in health care, public policy
& marketing.
Student Participation: Library research, questionnaire
design & administration, survey analysis, qualitative research.
Background Needed: Marketing 3010 or equivalent,
computer literacy.
Outside Majors: Law, Public Policy & Administration,
Health Education, Public Health.
Key Words: Decision making, quality of health care,
health care reform, environmental marketing.
Student generated projects may be considered.
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